4 Topics
5 Days
17 Sessions
Programme Overview
Training Description
Who Should Attend
Communication and PR Executives and Managers (and others responsible for strategic communication) from: Government, Non Profit Organizations (NGOs), Civil Society Organizations (CSO),Training Institutions, Research Institutions, Faith Based Organizations, Private and donor organizations, among other organizations.
Session Objectives
- Participants learn how to lead and manage Communication Units or departments.
- Stay at the strategic position within the organization by aligning communication to the overall organizational goals and objectives.
- Plan, Execute and Evaluate a Comprehensive Communications Strategy.
- Pick the choice and plan for Policy Advocacy or Behavior Change.
- Incorporate Results Based Management to the Communication strategy.
- Refine their Organizational Branding
- Develop Crisis Management Plan to deal.
- Make informed choices about communications resources.
About the Course
Skills for Africa has introduced this annual training class for communication practitioners to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. Participants not only become stronger strategic communicators, they also learn to build the capacity of their organizations to use communications to reach their social change goals.
Participants work with top experts from the field while studying a host of communications building blocks from planning and tactics to evaluation and fundraising. Participants also develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. It is an opportunity for the practitioners to network; explore new media and exchange ideas on what is working. To enrich the program, facilitators and practitioners have an international mix.
Each year, special topics will be covered to enrich participants work. For example,
• emerging media; power of social media for campaigns
• fundraising
• power of story-telling
• advocacy approaches
Curriculum & Topics
4 Topics | 17 Sessions
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Workshop 1.1:
Communication strategy best practice and success factors
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Workshop 1.2:
Making strategy clear, simple and practical
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Workshop 1.3:
Step-by-step processes for creating a communication strategy
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Workshop 1.4:
Practical workshop
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Workshop 2.1:
Qualitative communication research: interviews, focus groups, observation
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Workshop 2.2:
Analyzing and assimilating stakeholder research
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Workshop 2.3:
Quantitative communication research: content analysis, surveys, polling
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Workshop 2.4:
Setting evidence-based communication goals and key performance indicators (KPIs)
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Workshop 2.5:
Case study examples
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Workshop 3.1:
Integrating communication strategy with organizational strategy
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Workshop 3.2:
Aligning communication goals with business goals
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Workshop 3.3:
Evaluating which issues communication should target
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Workshop 3.4:
Defining values, personality and voice for strategic communication
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Workshop 4.1:
Working with management to empower the communications function
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Workshop 4.2:
Communication and the Board: managing a charged relationship
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Workshop 4.3:
Presenting communication in the language of management
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Workshop 4.4:
Working with other departments and securing their support
