7 Topics
5 Days
35 Sessions
Programme Overview
Training Description
Session Objectives
- Understand the transformative role of social media in modern emergency management. Learn how to develop a comprehensive social media strategy for emergency preparedness. Master techniques for rapid information dissemination and warning alerts via social media. Develop skills in social listening and monitoring for enhanced situational awareness. Understand strategies for effective two-way communication and public engagement during crises. Learn best practices for countering misinformation and disinformation on social media.
About the Course
Social Media in Emergency Preparedness & Crisis Response is a practical training course designed to equip emergency managers, communication professionals, public safety officials, and crisis response teams with the skills required to use social media effectively before, during, and after emergencies.The programme also addresses the challenges of communicating during fast-moving incidents, including misinformation, disinformation, fake accounts, privacy concerns, public panic, information overload, reputational risks, and rapidly changing operational conditions. Participants will explore methods for monitoring digital conversations, verifying information, escalating credible reports, coordinating official messaging, and engaging affected communities responsibly.Through practical scenarios and simulations, participants will develop the ability to plan emergency social media campaigns, manage digital communications during crises, monitor emerging threats, respond to misinformation, and evaluate the effectiveness of online emergency communication efforts.
Curriculum & Topics
7 Topics | 35 Sessions
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Workshop 1.1:
Defining the landscape of social media platforms relevant to emergency management.
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Workshop 1.2:
Understanding the shift from one-way to two-way communication in crises.
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Workshop 1.3:
Exploring case studies where social media played a critical role in emergency response.
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Workshop 1.4:
The benefits of speed, reach, and real-time information for preparedness.
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Workshop 1.5:
Setting the stage for a proactive social media strategy.
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Workshop 2.1:
Components of a robust social media emergency plan for your module.
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Workshop 2.2:
Establishing clear roles, responsibilities, and approval processes for online content.
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Workshop 2.3:
Identifying key messages and pre-scripted content for various scenarios.
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Workshop 2.4:
Defining target audiences and selecting appropriate social media platforms.
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Workshop 2.5:
Integrating the plan with overall emergency communication strategies.
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Workshop 3.1:
Strategies for broadcasting urgent information and warnings via social media for your module.
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Workshop 3.2:
Crafting clear, concise, and actionable messages for diverse audiences.
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Workshop 3.3:
Utilizing platform-specific features (e.g., Twitter alerts, Facebook safety check).
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Workshop 3.4:
Understanding the importance of timing and frequency in alert dissemination.
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Workshop 3.5:
Best practices for visual content (infographics, short videos) in alerts.
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Workshop 4.1:
Techniques for social listening and monitoring conversations on social media for your module.
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Workshop 4.2:
Using keywords, hashtags, and geographic filtering for relevant information.
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Workshop 4.3:
Analyzing real-time data to enhance situational awareness during an incident.
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Workshop 4.4:
Identifying emerging needs, affected areas, and public sentiment.
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Workshop 4.5:
Distinguishing actionable intelligence from noise and rumors.
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Workshop 5.1:
Strategies for engaging with the public and fostering two-way communication on social media for your module.
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Workshop 5.2:
Responding to questions, concerns, and requests for assistance ethically and empathetically.
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Workshop 5.3:
Understanding the rapid spread of misinformation and disinformation during crises.
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Workshop 5.4:
Developing tactics to counter false narratives with verified, accurate information.
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Workshop 5.5:
Building and maintaining public trust through transparent and consistent communication.
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Workshop 6.1:
Leveraging user-generated content (UGC) for intelligence gathering and damage assessment for your module.
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Workshop 6.2:
Implementing crowdsourcing initiatives for real-time information from the affected public.
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Workshop 6.3:
Establishing protocols for verifying the authenticity and reliability of UGC.
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Workshop 6.4:
Facilitating collaboration among different agencies and organizations via social media.
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Workshop 6.5:
Exploring platforms and tools that support collaborative emergency response.
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Workshop 7.1:
Strategies for social media communication during the recovery phase of a crisis for your module.
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Workshop 7.2:
Providing updates on relief efforts, resources, and long-term support.
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Workshop 7.3:
Using social media to gather feedback and assess the effectiveness of response.
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Workshop 7.4:
Promoting community resilience and psychological well-being through online engagement.
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Workshop 7.5:
Analyzing social media data post-crisis to inform future preparedness and training.
