8 Topics
5 Days
8 Sessions
Programme Overview
Training Description
Who Should Attend
- Sales Directors and Sales Managers
- Business Development Managers
- Commercial Managers
- Marketing Directors and Marketing Managers
- Brand Managers
- Product Managers
- Key Account Managers
- Territory and Regional Sales Managers
- Revenue Growth Managers
- Finance Directors and Finance Managers
Session Objectives
- Understand the importance of budgeting and ROI measurement for marketing and sales campaigns.
- Master the process of developing a comprehensive budget for marketing and sales campaigns across various channels.
- Understand how to track all relevant costs associated with marketing and sales campaigns accurately.
- Learn various methods for calculating the Return on Investment (ROI) of promotional activities.
- Explore the challenges and best practices of attribution modeling in marketing and sales.
- Develop skills in analyzing campaign performance data to identify areas for optimization.
- Understand how to forecast the potential ROI of future marketing and sales initiatives.
About the Course
This training is particularly valuable for organizations seeking to improve sales planning, campaign budgeting, revenue forecasting, return on investment (ROI), and marketing effectiveness. Participants will gain practical skills to develop realistic campaign budgets, allocate resources efficiently, monitor campaign expenditures, measure financial performance, evaluate campaign profitability, and align sales investments with organizational growth objectives.
Curriculum & Topics
8 Topics | 8 Sessions
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Workshop 1.1:
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Workshop 2.1:
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Workshop 3.1:
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Workshop 4.1:
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Workshop 5.1:
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Workshop 6.1:
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Workshop 7.1:
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Workshop 8.1:
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