7 Topics
5 Days
Programme Overview
Training Description
Public Relations and Communication Directors
Crisis Management Team Leaders
Public Health Officials and Spokespersons
Emergency Preparedness Managers
Media Relations Officers and PIOs
Senior Leadership (CEOs, Executives)
Government and NGO Program Managers
Session Objectives
- Understand the principles and psychology of effective risk communication Identify key components of crisis messaging and information flow Develop strategies for delivering clear, accurate, and consistent messages Analyze target audiences and customize messaging based on context Apply message mapping techniques for clarity and impact
About the Course
Equipping professionals with the skills and confidence to communicate effectively during high-stakes emergencies, this program focuses on real-time information sharing to help stakeholders and the public make informed decisions and adopt protective behaviors. Participants learn to conduct proactive crisis risk assessments, deliver clear and empathetic key messages, and manage organizational reputation across traditional and social media platforms across the full lifecycle of a crisis—from pre-planning to post-incident recovery.
Curriculum & Topics
7 Topics | 5 Days
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Subtopic 1.1:
Principles of risk communication and crisis narrative framing
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Subtopic 1.2:
The role of communication in disaster and emergency response
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Subtopic 1.3:
Behavioural science and public perception in high-risk situations
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Subtopic 1.4:
Importance of timing, tone, and trust
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Subtopic 1.5:
Aligning messages with response strategies
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Subtopic 2.1:
Understanding target audiences and vulnerability segments
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Subtopic 2.2:
Tailoring messages for diverse populations
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Subtopic 2.3:
Message mapping and core communication strategies
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Subtopic 2.4:
Visual communication tools and formats
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Subtopic 2.5:
Communicating uncertainty and evolving information
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Subtopic 3.1:
Traditional media, digital platforms, and social media strategies
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Subtopic 3.2:
Choosing the right channels for speed and reach
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Subtopic 3.3:
Two-way communication and feedback loops
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Subtopic 3.4:
Use of infographics, SMS, and local radio
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Subtopic 3.5:
Multilingual and culturally appropriate communication
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Subtopic 4.1:
Building relationships with media professionals
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Subtopic 4.2:
Conducting press briefings and interviews under pressure
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Subtopic 4.3:
Working with influencers and community voices
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Subtopic 4.4:
Engaging partners and cross-sector communicators
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Subtopic 4.5:
Managing public queries and conflict-sensitive messaging
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Subtopic 5.1:
Risk communication plans and standard operating procedures
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Subtopic 5.2:
Internal coordination and role assignments
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Subtopic 5.3:
Documentation, templates, and escalation procedures
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Subtopic 5.4:
Integration with emergency operation centers
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Subtopic 5.5:
Pre-event planning and simulation exercises
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Subtopic 6.1:
Identifying and countering false narratives
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Subtopic 6.2:
Fact-checking protocols and response timelines
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Subtopic 6.3:
Coordinating with media monitoring units
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Subtopic 6.4:
Community trust-building through transparency
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Subtopic 6.5:
Real-time rumor tracking and debunking tools
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Subtopic 7.1:
Indicators of communication effectiveness
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Subtopic 7.2:
Feedback collection and data analysis
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Subtopic 7.3:
After-action reviews and communication audits
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Subtopic 7.4:
Institutional learning and capacity building
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Subtopic 7.5:
Strengthening long-term risk communication systems
