5 Topics
5 Days
15 Sessions
Programme Overview
Training Description
Who Should Attend
This course is ideal for:
• Growth Managers and Specialists
• Digital Marketing Managers focused on ROI
• Start-up Founders and Entrepreneurs
• Acquisition and Conversion Rate Optimization (CRO) Experts
• Product Managers driving user adoption
• Data Analysts interested in marketing metrics
Session Objectives
- Implement the AARRR growth framework.
- Design rapid, data-driven growth experiments.
- Optimize campaigns to lower Customer Acquisition Cost (CAC).
- Build and scale viral referral loops.
About the Course
This accelerated program is designed for ambitious professionals who need to generate rapid, scalable, and cost-effective user growth by mastering data-driven experimentation. The training centers on the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework, teaching participants to blend creativity with rigorous analytics to identify and exploit bottlenecks in the user journey. You'll gain expertise in leveraging platforms for paid acquisition (PPC, paid social) while also mastering organic, low-cost growth loops and viral mechanics. The course's core focus is on running rapid-fire A/B tests, minimizing customer acquisition cost (CAC), and maximizing customer lifetime value (CLV) to achieve exponential, sustainable business scaling..
Curriculum & Topics
5 Topics | 15 Sessions
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Workshop 1.1:
Core principles of the Growth Mindset and cross-functional team structure (T-Shaped Marketers).
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Workshop 1.2:
Defining the North Star Metric (NSM) and establishing effective Oversight and Accountability metrics.
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Workshop 1.3:
Introduction to the AARRR Funnel and mapping user flows across all stages.
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Workshop 2.1:
Developing high-impact strategies for Paid Acquisition (PPC, social, display) with strict ROI targets.
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Workshop 2.2:
Mastering SEO-driven acquisition through technical content and link building growth hacks.
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Workshop 2.3:
Utilizing email marketing and cold outreach as an automated acquisition engine.
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Workshop 3.1:
Identifying the "Aha!" Moment and optimizing the onboarding process for new users.
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Workshop 3.2:
Advanced landing page optimization techniques, including psychological triggers and trust elements.
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Workshop 3.3:
Implementing qualitative and quantitative research (heatmaps, surveys) to inform conversion tests.
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Workshop 4.1:
Building sticky products and services to dramatically improve user retention and reduce churn.
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Workshop 4.2:
Designing viral referral programs and growth loops that automate user acquisition.
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Workshop 4.3:
Strategies for optimizing pricing models and implementing upsell/cross-sell sequences to boost CLV.
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Workshop 5.1:
Setting up reliable attribution models and tracking to accurately measure channel effectiveness.
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Workshop 5.2:
Utilizing tools for automation, experimentation, and reporting (e.g., Amplitude, Google Optimize).
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Workshop 5.3:
Scaling successful experiments across markets and maintaining growth velocity without sacrificing quality.
