15 Topics
10 Days
Programme Overview
Training Description
Who Should Attend
This course is ideal for:
- Digital Marketing Managers
- Performance Marketing Specialists
- Entrepreneurs and Business Owners looking to scale their online businesses
- Growth Hackers and professionals in startup environments
- Social Media and Content Marketers focused on growth-driven campaigns
- Marketing Analysts and Data Analysts
- Marketing Teams and Agencies involved in driving digital marketing performance
Session Objectives
- By the end of this course, participants will be able to:
- Understand Performance Marketing: Gain a comprehensive understanding of performance marketing principles, including the channels, metrics, and strategies used to drive measurable results.
- Optimize Marketing Campaigns: Learn how to create and optimize campaigns to achieve high conversion rates, low customer acquisition costs, and increased return on investment (ROI).
- Leverage Growth Hacking Principles: Apply innovative growth hacking techniques to rapidly scale customer acquisition, retention, and engagement.
- Utilize Paid Advertising Effectively: Understand the nuances of paid search, display ads, social media advertising, and affiliate marketing to drive performance.
- Analyze Key Metrics: Master how to analyze and interpret data from multiple digital marketing channels to make informed decisions and improve campaign performance.
About the Course
The Performance Marketing and Growth Hacking training course is designed to equip digital marketing professionals with the strategies, tools, and insights needed to drive measurable business growth. With the increasing demand for cost-efficient and data-driven marketing strategies, this course offers a comprehensive understanding of how to effectively execute performance marketing campaigns and apply growth hacking techniques across digital channels. Participants will learn how to optimize marketing budgets, track performance, and maximize ROI by utilizing data and experimentation.
This training course delves into key concepts such as conversion rate optimization (CRO), paid search, affiliate marketing, and how to leverage social media platforms for high-growth strategies. In addition, participants will explore the application of growth hacking principles to generate rapid growth in customer acquisition, engagement, and retention
Curriculum & Topics
15 Topics | 10 Days
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Subtopic 1.1:
Overview of performance marketing and growth hacking
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Subtopic 1.2:
Key differences and similarities
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Subtopic 1.3:
The importance of data-driven strategies in digital marketing
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Subtopic 2.1:
Paid media (PPC, display ads, affiliate marketing)
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Subtopic 2.2:
Organic media (SEO, content marketing)
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Subtopic 2.3:
Social media marketing
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Subtopic 2.4:
Email marketing and retargeting
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Subtopic 3.1:
Setting clear objectives and KPIs
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Subtopic 3.2:
Budget allocation and optimization
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Subtopic 3.3:
Metrics to track in performance marketing (CPC, CPA, ROI, etc.)
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Subtopic 4.1:
Techniques for improving landing pages
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Subtopic 4.2:
A/B testing strategies
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Subtopic 4.3:
Optimizing customer journeys for conversions
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Subtopic 5.1:
Google Ads setup and strategies
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Subtopic 5.2:
Bid management and targeting
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Subtopic 5.3:
Conversion tracking and attribution
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Subtopic 6.1:
How affiliate marketing works
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Subtopic 6.2:
Setting up and managing affiliate programs
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Subtopic 6.3:
Tracking and measuring affiliate performance
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Subtopic 7.1:
Overview of Facebook, Instagram, and LinkedIn Ads
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Subtopic 7.2:
Targeting, segmentation, and budget management
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Subtopic 7.3:
Measuring social media ROI and performance
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Subtopic 8.1:
What is growth hacking?
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Subtopic 8.2:
The growth hacker mindset and approach
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Subtopic 8.3:
Key tools and techniques for growth hackers
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Subtopic 9.1:
Designing customer acquisition funnels
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Subtopic 9.2:
Lead nurturing and conversion tactics
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Subtopic 9.3:
Automating marketing funnels for efficiency
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Subtopic 10.1:
Building email lists and segmentation
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Subtopic 10.2:
Effective email campaigns and personalization
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Subtopic 10.3:
Using automation to scale engagement
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Subtopic 11.1:
Introduction to web analytics tools (Google Analytics, etc.)
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Subtopic 11.2:
Tracking key performance indicators (KPIs)
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Subtopic 11.3:
Analyzing data to drive campaign decisions
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Subtopic 12.1:
The science of A/B testing
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Subtopic 12.2:
Running successful experiments across channels
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Subtopic 12.3:
Iterating and optimizing based on test results
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Subtopic 13.1:
Strategies for improving customer retention
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Subtopic 13.2:
Increasing customer lifetime value (LTV)
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Subtopic 13.3:
Building brand loyalty through performance marketing
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Subtopic 14.1:
How influencers can help drive growth
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Subtopic 14.2:
Creating a content marketing strategy
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Subtopic 14.3:
Measuring the effectiveness of content campaigns
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Subtopic 15.1:
Automating marketing workflows for efficiency
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Subtopic 15.2:
Using growth hacking tools (Zapier, Hotjar, etc.)
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Subtopic 15.3:
Building a scalable marketing infrastructure
