7 Topics
5 Days
35 Sessions
Programme Overview
Training Description
Session Objectives
- Identify the principles of crisis communication. Develop a structured Crisis Management Plan (CMP). Master techniques for effective media interviews. Understand the impact of social media during a crisis. Practice rapid message crafting and dissemination.
About the Course
Media Relations & Crisis Communication Strategies is a practical and strategic training course designed to equip executives, communication professionals, public relations teams, and organizational leaders with the skills required to build effective media relationships, manage public messaging, and communicate confidently during crises.Through practical exercises, media simulations, mock interviews, case studies, and crisis scenarios, participants will develop the confidence to communicate clearly under pressure, maintain message consistency, protect organizational credibility, and build constructive long-term relationships with the media.
Curriculum & Topics
7 Topics | 35 Sessions
-
Workshop 1.1:
Principles of media engagement during emergencies
-
Workshop 1.2:
Understanding media needs and deadlines in a crisis
-
Workshop 1.3:
Proactive versus reactive communication strategies
-
Workshop 1.4:
Crisis communication lifecycle and message timing
-
Workshop 1.5:
Roles and responsibilities in media relations teams
-
Workshop 2.1:
Developing a crisis communication plan
-
Workshop 2.2:
Identifying key messages and communication objectives
-
Workshop 2.3:
Crafting holding statements and pre-approved scripts
-
Workshop 2.4:
Media list management and press release preparation
-
Workshop 2.5:
Message consistency across multiple platforms
-
Workshop 3.1:
Planning and executing media briefings under pressure
-
Workshop 3.2:
Media spokesperson training and on-camera performance
-
Workshop 3.3:
Responding to difficult questions and controlling narratives
-
Workshop 3.4:
Body language, tone, and verbal clarity techniques
-
Workshop 3.5:
Avoiding misstatements and minimizing reputational damage
-
Workshop 4.1:
Role of social media in amplifying or controlling crises
-
Workshop 4.2:
Real-time updates, monitoring, and engagement strategies
-
Workshop 4.3:
Identifying and countering misinformation or disinformation
-
Workshop 4.4:
Using social media listening tools and analytics
-
Workshop 4.5:
Coordinating messaginCoordinating messaging across digital and traditional mediag across digital and traditional media
-
Workshop 5.1:
Media tracking tools and sentiment analysis
-
Workshop 5.2:
Measuring the effectiveness of crisis media response
-
Workshop 5.3:
Identifying communication gaps and success stories
-
Workshop 5.4:
Incorporating lessons learned into future planning
-
Workshop 5.5:
Building long-term relationships with the media
-
Workshop 6.1:
Synchronizing internal and external messaging
-
Workshop 6.2:
Equipping leaders and staff with talking points
-
Workshop 6.3:
Addressing employee concerns and rumors
-
Workshop 6.4:
Integrating media strategy with stakeholder engagement
-
Workshop 6.5:
Crisis debriefs and after-action communication reports
-
Workshop 7.1:
Navigating confidentiality, liability, and reputational risks
-
Workshop 7.2:
Legal responsibilities in public disclosure during crises
-
Workshop 7.3:
Ethical principles of transparency and accountability
-
Workshop 7.4:
Cultural and contextual sensitivity in messaging
-
Workshop 7.5:
Preparing for legal scrutiny of public statements
