15 Topics
4 Days
45 Sessions
Programme Overview
Training Description
Who Should Attend
This course is ideal for digital marketers, analysts, content creators, e-commerce managers, and business owners who want to harness the power of GA4 to make informed decisions and maximize their marketing ROI. It is suited for:
- Digital marketing professionals
- Marketing managers
- Web analysts and data scientists
- E-commerce professionals
- Business owners looking to track their digital performance
- Anyone interested in mastering GA4 for better marketing insights
Session Objectives
- By the end of this course, participants will:
- Understand GA4’s Fundamentals: Gain a solid understanding of GA4’s new interface, features, and its differences compared to Universal Analytics.
- Set Up GA4 Properties: Learn how to set up and configure GA4 properties, including event tracking and audience creation.
- Track User Journeys: Master how to track and analyze user behavior across devices and platforms, providing a comprehensive view of customer journeys.
- Create and Use Reports: Learn to create customized reports and dashboards that are tailored to business objectives.
- Data-Driven Marketing Strategies: Understand how to leverage GA4 data to make informed marketing decisions and drive targeted campaigns.
About the Course
In today’s digital age, data-driven decision-making is at the heart of effective marketing strategies. The E-commerce Digital Marketing Strategies Training Course is designed to equip professionals with the essential skills and knowledge to drive online sales and effectively market e-commerce businesses. This course focuses on the most current and impactful digital marketing strategies used to promote e-commerce platforms, including search engine optimization (SEO), paid search, email marketing, social media marketing, conversion optimization, and analytics. Participants will also gain insights into customer behavior, personalization, and how to leverage data to create a tailored shopping experience.
With the rapid growth of e-commerce and digital commerce platforms, businesses need to adopt strategies that increase visibility, enhance customer engagement, and boost conversions. This course will provide the tools and techniques necessary to implement successful e-commerce marketing strategies and build a solid online presence.
Curriculum & Topics
15 Topics | 45 Sessions
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Workshop 1.1:
Overview of GA4 and its evolution from Universal Analytics
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Workshop 1.2:
Key differences between GA4 and Universal Analytics
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Workshop 1.3:
Understanding GA4 interface and features
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Workshop 2.1:
Creating and configuring GA4 properties
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Workshop 2.2:
Installing GA4 tracking code and integration with websites and apps
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Workshop 2.3:
Setting up data streams for cross-platform tracking (web, app, etc.)
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Workshop 3.1:
Events vs. sessions in GA4
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Workshop 3.2:
User properties, custom events, and conversions
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Workshop 3.3:
Understanding dimensions and metrics in GA4
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Workshop 4.1:
•Overview of default and customized reports
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Workshop 4.2:
Setting up and using real-time reports
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Workshop 4.3:
Understanding engagement metrics like engaged sessions and engagement rate
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Workshop 5.1:
Creating and customizing reports and dashboards
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Workshop 5.2:
Building custom metrics and dimensions
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Workshop 5.3:
Using the Exploration feature for in-depth data analysis
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Workshop 6.1:
Cross-device and cross-platform tracking in GA4
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Workshop 6.2:
Using GA4’s user-centric data for better insights
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Workshop 6.3:
Analyzing multi-platform user journeys
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Workshop 7.1:
Configuring and tracking custom events
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Workshop 7.2:
Using GA4’s automatic and enhanced measurement features
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Workshop 7.3:
Setting up and managing custom dimensions and metrics
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Workshop 8.1:
Understanding GA4 audiences and segments
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Workshop 8.2:
Setting up custom audiences based on user behavior
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Workshop 8.3:
Utilizing segments for targeted marketing
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Workshop 9.1:
Leveraging GA4 data to make informed marketing decisions
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Workshop 9.2:
Creating and optimizing marketing funnels based on user behavior
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Workshop 9.3:
Designing personalized marketing campaigns based on user insights
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Workshop 10.1:
Setting up and tracking conversions and goals in GA4
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Workshop 10.2:
Analyzing conversion paths and funnel visualization
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Workshop 10.3:
Utilizing the eCommerce tracking features in GA4
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Workshop 11.1:
Overview of predictive metrics and audiences in GA4
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Workshop 11.2:
Setting up and using predictive analytics for forecasting
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Workshop 11.3:
Leveraging machine learning insights for better decision-making
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Workshop 12.1:
Linking GA4 with Google Ads for enhanced performance tracking
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Workshop 12.2:
Analyzing campaign data and user engagement across channels
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Workshop 12.3:
Using GA4 data to optimize Google Ads campaigns
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Workshop 13.1:
Understanding attribution models and their importance
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Workshop 13.2:
Using GA4’s attribution models to understand cross-channel impact
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Workshop 13.3:
Setting up and analyzing attribution reports
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Workshop 14.1:
Data privacy regulations (e.g., GDPR, CCPA) and their impact on analytics
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Workshop 14.2:
Setting up GA4 to comply with privacy laws and policies
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Workshop 14.3:
Data retention settings and user privacy controls
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Workshop 15.1:
Using GA4 to monitor and optimize campaign performance
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Workshop 15.2:
A/B testing and experiment tracking within GA4
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Workshop 15.3:
Making real-time data-driven adjustments to campaigns for improved ROI
