15 Topics
10 Days
Programme Overview
Training Description
Who Should Attend
This course is ideal for:
- E-commerce Managers and Specialists
- Digital Marketing and Growth Hackers
- Online Store Owners and Entrepreneurs
- Merchandising and Conversion Rate Optimization (CRO) Teams
- PPC/Paid Social Campaign Managers
- Retail and Brand Managers transitioning to online sales
Session Objectives
- Develop a profitable omnichannel strategy.
- Optimize campaigns for high Return on Ad Spend (ROAS).
- Improve e-commerce conversion funnels.
- Master customer lifetime value (CLV) analysis.
- Implement advanced retention and loyalty programs.
About the Course
This course is an intensive deep dive into developing and executing winning digital marketing strategies specifically for e-commerce businesses. Participants will master how to drive high-quality traffic, maximize customer lifetime value (CLV), and significantly increase store conversion rates by aligning all marketing efforts. The curriculum covers the strategic use of advanced techniques across paid advertising, sophisticated search engine optimization, email automation, and robust analytics platforms. By the end of the program, attendees will be able to perform a complete performance audit of an online store and build an omnichannel marketing plan that leverages customer data to achieve sustainable and rapid revenue growth
Curriculum & Topics
15 Topics | 10 Days
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Subtopic 1.1:
Overview of digital marketing in e-commerce.
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Subtopic 1.2:
Key elements of a successful e-commerce marketing strategy.
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Subtopic 1.3:
The role of digital marketing in driving online sales.
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Subtopic 2.1:
Website design best practices for e-commerce.
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Subtopic 2.2:
Understanding user experience (UX) and user interface (UI) for conversion.
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Subtopic 2.3:
Mobile optimization and responsive design for e-commerce.
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Subtopic 3.1:
Keyword research for e-commerce platforms.
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Subtopic 3.2:
On-page SEO for product pages and category pages.
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Subtopic 3.3:
Optimizing images and metadata for better search visibility.
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Subtopic 4.1:
Overview of paid media platforms: Google Ads, Facebook Ads, Instagram Ads, etc.
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Subtopic 4.2:
Setting up and managing PPC (Pay-Per-Click) campaigns.
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Subtopic 4.3:
Retargeting and remarketing strategies.
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Subtopic 5.1:
Creating content that drives traffic and engages customers.
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Subtopic 5.2:
Blogging, product reviews, and educational content.
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Subtopic 5.3:
User-generated content and leveraging customer reviews.
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Subtopic 6.1:
Best practices for leveraging platforms like Instagram, Facebook, and Pinterest.
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Subtopic 6.2:
Building a community and engaging with customers on social media.
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Subtopic 6.3:
Paid vs organic strategies for e-commerce on social media.
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Subtopic 7.1:
Building email lists and segmentation strategies.
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Subtopic 7.2:
Crafting effective email campaigns and newsletters.
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Subtopic 7.3:
Implementing abandoned cart recovery emails and upsell campaigns.
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Subtopic 8.1:
Techniques for optimizing your e-commerce site’s conversion rates.
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Subtopic 8.2:
A/B testing for landing pages, product pages, and checkout.
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Subtopic 8.3:
Analyzing funnel performance and improving customer journeys.
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Subtopic 9.1:
Identifying the right influencers for your brand.
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Subtopic 9.2:
Building partnerships with influencers to promote products.
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Subtopic 9.3:
Measuring ROI from influencer marketing campaigns.
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Subtopic 10.1:
Understanding affiliate marketing models.
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Subtopic 10.2:
Building an affiliate marketing program for e-commerce businesses.
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Subtopic 10.3:
Tracking and optimizing affiliate marketing performance.
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Subtopic 11.1:
Building customer loyalty programs and VIP strategies.
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Subtopic 11.2:
Email and SMS marketing for customer retention.
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Subtopic 11.3:
Personalization techniques to increase repeat purchases.
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Subtopic 12.1:
Introduction to Google Analytics and other e-commerce analytics tools.
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Subtopic 12.2:
Key performance indicators (KPIs) to measure digital marketing success.
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Subtopic 12.3:
Using data insights to refine marketing strategies.
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Subtopic 13.1:
Importance of mobile marketing in e-commerce.
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Subtopic 13.2:
Optimizing your mobile app and website for better user experience.
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Subtopic 13.3:
Push notifications, SMS marketing, and mobile app promotions.
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Subtopic 14.1:
Implementing automation tools for email, social media, and customer journeys.
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Subtopic 14.2:
Workflow optimization through marketing automation platforms.
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Subtopic 14.3:
Personalizing automation for better customer experiences.
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Subtopic 15.1:
Artificial intelligence (AI) in e-commerce marketing.
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Subtopic 15.2:
Voice search, chatbots, and other innovative tools.
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Subtopic 15.3:
Preparing for the future: the role of virtual reality (VR) and augmented reality (AR) in e-commerce.
