4 Topics
5 Days
18 Sessions
Programme Overview
Training Description
- World Heritage Site Managers
- Cultural Heritage Professionals
- Museum and Cultural Institution Managers
- Heritage Conservation Officers
- Archaeologists and Cultural Researchers
- Cultural Policy Professionals
- Tourism Development Professionals
- Tourism and Destination Managers
- Urban and Regional Planners
- Local Government and County Officials
- NGO and Development Organization Professionals
- Community Development Practitioners
- Project and Programme Managers
- Cultural Project Officers
Session Objectives
- To impart necessary competencies and skills in management of cultural resources, Design and implementation of cultural projects Promote World Heritage Sites and other UNESCO designations. Develop economically sound projects designed around a wide spectrum of cultural activities in the fields of natural and cultural heritage, cultural and creative industries, and tourism. Understand strategic management competencies and project management skills for the promotion of cultural resources, with a prominent attention to the cultural market analysis and set-up and management of cultural districts.
About the Course
This specialized workshop equips participants with the knowledge and practical skills required to design, manage, conserve, and leverage World Heritage and cultural resources as drivers of sustainable development. It explores the relationship between cultural heritage, economic development, tourism, community livelihoods, cultural industries, and social inclusion.The workshop covers heritage conservation, cultural resource management, project design, stakeholder engagement, sustainable tourism, cultural entrepreneurship, fundraising, partnerships, monitoring and evaluation, and impact assessment. UNESCO approaches increasingly emphasize the role of heritage in sustainable development while maintaining conservation as a core priority.Participants will learn how to transform cultural and heritage assets into well-designed development projects that generate social and economic benefits while protecting cultural significance and community identity. Practical examples demonstrate how heritage initiatives can support livelihoods, local entrepreneurship, youth employment, sustainable tourism, and community resilience.
Curriculum & Topics
4 Topics | 18 Sessions
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Workshop 1.1:
The value chain of cultural and heritage sites;
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Workshop 1.2:
Cultural capital and the theory of sustainable development;
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Workshop 1.3:
The role of culture in supporting local development;
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Workshop 1.4:
Cultural districts, property rights and sustainable economic development;
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Workshop 1.5:
Cooperatives, micro enterprises, local entrepreneurship and microfinance;
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Workshop 1.6:
Gender and economics;
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Workshop 1.7:
International organizations and cultural projects;
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Workshop 1.8:
Cultural resources as strategic engines for local development.
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Workshop 2.1:
This module is intended to upgrade participants’ competences in the disciplines of project cycle design and management. All phases of the project cycle are introduced and analyzed:
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Workshop 2.2:
Problem analysis
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Workshop 2.3:
Stakeholder mapping
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Workshop 2.4:
Strategy selection (alternative analysis)
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Workshop 2.5:
Project planning (logical framework) and scheduling
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Workshop 2.6:
Project formulation
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Workshop 2.7:
Resource allocation and budgetary management.
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Workshop 2.8:
Monitoring and evaluation of projects will also be covered.
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Workshop 3.1:
This module investigates the main cultural sectors that come into play in cultural policies, as well as the institutional, regulatory, economic framework and policies that govern their functioning. Based on students’ preferences, this module can include: Museums; Monuments and archaeological sites; Urban heritage; Performing arts; Creative and Cultural industries; Economics of cultural tourism; Contemporary heritage; Cultural routes; the global system of UNESCO designations and programmes.
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Workshop 4.1:
This module explores the main tools needed for evaluating, planning, managing and monitoring cultural resources and heritage assets. Specifically, it focuses on frameworks and methodologies and instruments for Strategic Planning and Management. It includes an illustration of tools for decision making processes and stakeholders engagements in the field of landscape and heritage enhancement.
